Wine Marketing and Wine Promotion
Intelligent and creative wine marketing and wine promotion is paramount to the success of any wine brand. But how is this done cost effectively? There are many ways to achieve this, but here are some of our ideas:
- Market Development
- One of the answers lies in market development, i.e. finding new customers that aren’t your traditional customer types. This not only grows sales volume but can also identify and grow higher value sales segments and sales channels. This of course equals higher profitability.
- Innovative Communications
- In a cluttered wine market we have to be innovative in engaging with consumers. Researching how your existing customers like to communicate and knowing how your potential customers interact is one example on how to achieve a positive experience for your customers. Each market segment is suited to different brand propositions and each demands different approaches.
- Stand Out from the Crowd
- Creating a point of difference when it comes to your cellar door is vital. Investing in key elements such as people skills, wine styles, price points and clear wine marketing and collateral such as brochures, posters, table talkers, tasting notes and neck tags can help you stand out from the competition.
- Online Promotion
- An area that is heavily under used by the wine industry is the Internet. Once consumers know you exist via the Internet, it will pay for its creation in no time. It also allows you to reach new markets as your ‘shop window’ is transported to any computer screen in the world.
- Relationship Building
- Direct Mail and Telemarketing are proven wine marketing mediums and very effective if done in a way that creates a positive customer experience and builds the relationship. Event invitations, VIP offers, limited editions releases, money can’t buy experiences and buy and win offers all help to build intrigue in your winery
Unwined Marketing and Communications can work with you to build and deliver a wine marketing strategy that generates greater sales volume and better customer loyalty — in a cost effective way.
